External link to Adidas’ Globalization Strategies

Adidas’ Globalization Strategies

Adidas was a global organization, so it implemented the concept of “global brand, local touch” to achieve its target in the competitive market. First, Adidas applied the strategies that anticipating and fulfilling consumer desires to build powerful brands, so that a lot of people know “Adidas” in global sporting market. Also, Adidas clearly understand that the consumer-oriented structure is unique in the industry, which will […]

External link to Marketing and Adidas

Marketing and Adidas

Page 1: Introduction Since it was established in Germany in 1949, by Adolf Dassler, adidas has been synonymous with the sporting industry. Today, adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world. The company’s product portfolio is vast, ranging from […]

External link to Annual Report Analysis for Adidas

Annual Report Analysis for Adidas

2011 Annual Report Analysis for Adidas Prepared for Professor Tabor Prepared by Jena Howell 2011 Annual Report Analysis for Adidas Prepared for Professor Tabor Prepared by Jena Howell Table of Contents Introduction2 Annual Report Analysis of Adidas2 Auditors2 Subsequent Events3 Trends in Total Assets and Total Liabilities3 Three Largest Assets and Liabilities for Recent Year4 Stock Options4 Income Statement4 Net Income5 Comprehensive Income5 Direct or […]

External link to Adidas Narrative Essay

Adidas Narrative Essay

The company Is the Indian subsidiary of Dallas Group. Although Rebook Is also owned by ideas Group, ideas India Marketing only markets and distributes ideas products in India. 0 The company’s core business is mainly footwear. Nonetheless, the company also has presence in clothing products such as men’s and women’s tops, hosiery and non-apparel products, such as sports equipment. D In India, the ideas and […]

External link to Acquisition of Reebok by Adidas, M&a Deal in the Sports Industry

Acquisition of Reebok by Adidas, M&a Deal in the Sports Industry

This report presents a brief summary of the M&A deal and the performance of the Adidas-Salmon Group and the Reebok International which are the top players after Nike, in sportswear market. Mergers and Acquisitions is an extreme matter of concern in the corporate world since last few decades. M&A can also be considered as a main vehicle which drives towards direct investments, either domestic or […]

External link to Marketing Strategy – Adidas

Marketing Strategy – Adidas

Product The group has maintained a culture of providing high quality products aimed at providing the best value to the costumer. The products portfolio is continuously enhanced through creations and innovations throughout the companies various categories. This is pursued in order to cater to the various needs and wants of consumers worldwide. Well-known brands for sports apparels, equipment and accessories, the Adidas group has a […]

External link to Adidas

Adidas

1. Company History Introduction The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting lifestyle. We are consumer focused. That means we continuously improve the quality, look, feel and image of our products and our org anizational structures to match and exceed consumer expectations and to provide […]

External link to Adidas Strategy

Adidas Strategy

Within the global sporting goods market, there are three major companies all striving to become the dominant force in the industry. Throughout history, each of these companies has held that title. However, with the US market for athletic footwear and apparel valued alone at over $US45billion (Katrichis, 2002), all three companies are aiming to outperform the others. At present, Nike clearly leads the way in […]

External link to Marketing Plan: Adidas AG

Marketing Plan: Adidas AG

Adidas AG sells sports shoes, apparel, and equipment in 170 different countries. There focus lies in football, soccer, basketball, running, training gear, golf, and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their three-striped logo that has become a global symbol of sporting […]

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