External link to Running Head: British Airways – A Marketing Plan

Running Head: British Airways – A Marketing Plan

British Airways is one airline that has gone through both bright and turbulent times since its founding in 1974.[i]  After thirteen years of government control, British Airways went into privatization in 1987.[ii]  The airline is the surviving entity after merger and consolidations made with British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA). Currently it operates about 240 aircrafts servicing 120 destinations throughout […]

External link to Informative Essay on British Airways

Informative Essay on British Airways

Running head: BRITISH AIRWAYS British Airways Teresa C. Johnson MGT 3113 System Approach to Organizational Change July 17, 2011 Mid-Continent University British Airways From the perspective of organizational development, there should be a planned effort to increase the organizational effectiveness and health. On the other hand the wild cat strike happened because there was forced imposition. There was a one-sided decision taken to introduce swipe […]

External link to British Airways and HM Prison Business Activities

British Airways and HM Prison Business Activities

British Airways: British Airways is the UK’s largest international scheduled airline, flying to over 550 destinations at convenient times, to the best located airports. BA is in the business of delivering great service to passengers. They are ready for the challenges of today’s marketplace. They own some of the world’s most valuable airports and intend to invest in their growth. BA is in the Private […]

External link to JetBlue Airways Corporation

JetBlue Airways Corporation

JetBlue Airways Corporation is a low-fare, low-cost airline that offers high-quality customer service mainly on point-to-point routes (JetBlue Airways Corporation, 2003). It intends to maintain a disciplined growth strategy by increasing frequency on their existing routes and entering new markets. JetBlue Airways Corporation derives its revenue mainly from transporting passengers on their aircraft. Passenger revenue was 97% of their operating revenues at the year ended […]

External link to Report researching and analysing British Airways

Report researching and analysing British Airways

The airline industry in the UK has faced a lot of challenges in the recent past. This has mainly been attributed to the global economic crunch and the fluctuating fuel prices in the international market. As a result, many airlines have had to change their strategies or risk running into bankruptcy. Competition among these airlines has become very intense as each company tries to capture […]

External link to Strategic and SWOT Analysis of British Airways

Strategic and SWOT Analysis of British Airways

Introduction: Strategic planning is the process that an organization undertakes to ascertain its mission and way forward. Strategic planning helps an organization provide a direction to implement and achieve its objectives both in the short and the long run. It is nevertheless very significant to comprehend and distinguish that every plan that is chalked out by the organization cannot be termed as strategic. For that […]

External link to Collusion Between British Airways and Virgin

Collusion Between British Airways and Virgin

The tacit collusion case to be discussed involves the illegal collusion and setting of fuel surcharges to commercial and cargo transatlantic fares between British Airways (BA) and Virgin Atlantic Airways (Virgin). The factors which contributed to its success will be discussed, as well as why, and its implications, of becoming public. To begin with, it would be beneficial to define both collusive behaviour and the […]

External link to Jet Blue Airways Strategy

Jet Blue Airways Strategy

Civil aviation is one of the most dynamic segments of the world economy. The international industry has become an interesting amalgam of established network and regional carriers, with a slew of new low cost operators. Jet Blue Airways Corporation (Jet Blue hereafter) is a relatively new entrant in the U. S. regional air travel market. This NASDAQ listed company has made a quick mark in […]

External link to Adopted Strategy of Etihad Airways

Adopted Strategy of Etihad Airways

Etihad is obviously pursuing a growth strategy, as it is heavily investing in the fleet and infrastructure at airports. This is in line with their vision of becoming one of the leading international airlines and providing customers with high quality service. They are also pursuing a low cost strategy by providing similar or lower rates than competing airlines. This will confirm that they do not […]

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