External link to Discuss the Relationship Between Persuasion and Attitude Change.

Discuss the Relationship Between Persuasion and Attitude Change.

Discuss the relationship between persuasion and attitude change. The procedure of changing attitudes to then furthermore change behaviour has led psychologists to develop research into the topic of how persuasion takes place. The Hovland-Yale model was initially developed to persuade the American public for more support in the last stages of WW2. It was learnt that in order to persuade effectively, the need was to […]

External link to Employee Attitude as a Function of Job Satisfaction

Employee Attitude as a Function of Job Satisfaction

EMPLOYEE ATTITUDE AS A FUNCTION OF JOB SATISFACTION Introduction There is confusion and debate among practitioners on the topic of employee attitudes and job satisfaction even at a time when employees are increasingly important for organizational success and competitiveness. “Happy employees are productive employees. ”“Happy employees are not productive employees. ” We hear these conflicting statements made by HR professionals and managers in organizations. This […]

External link to American public attitude on science and technology

American public attitude on science and technology

Throughout history, the public perception on science and technology has not been stable. It has changed constantly and the fluctuation on the attitudes is still evident today. It is important to note that the public perceptions on scientific and technological advancements vary from one society to another. Since the end of the Second World War, the first war to make use of sophisticated scientific technologies […]

External link to Teachers Behavioral Attitude and Its Effect on Students Academic Performance

Teachers Behavioral Attitude and Its Effect on Students Academic Performance

Section 1 1. 0 Introduction Learning is a lifetime process. Continues learning equips one as a student with a larger mastery of knowledge, a broader understanding of facts, a larger repository of wisdom, and a better insight on life that will make better individual responsible and upright human beings. On process of learning, students or learner is the center of education. Studying their different aspects […]

External link to Consumer Attitude Toward Green Marketing

Consumer Attitude Toward Green Marketing

LITERATURE REVIEW Some literatures were reviewed in the course of this study. These include the previous researches which are as: 1. Sourabh Bhattacharya (2011) conducted research on “Consumer Attitude Towards Green Marketing In India”. According to him, Marketing is the process which begins with identifying the needs of the consumer and further includes product development, delivering products to the consumer and providing after sales service. […]

External link to A Study On Customer Attitude Towards Online Shopping

A Study On Customer Attitude Towards Online Shopping

Abstract: The technological development with respect to internet has given a new dimension to marketing. Online customers are increasing and the virtual marketers realize the importance of customer oriented approach. This online facility benefits the users to gain in depth information about the product and to compare and evaluate the products offered by various suppliers. To conduct an empirical investigation a survey was conducted to […]

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