External link to Peculiarities of Promotion in B2B and B2C

Peculiarities of Promotion in B2B and B2C

?Leysan Zigangirova, group 1409, Marketing Department Relative importance of promotional tools in consumer and industrial market. Figure 4. 1 shows proportion of promotional tools in b2c and b2b market. It’s evident, that advertising is on the first place in promoting consumer goods. Producers of these goods try to cover mass audience and advertising is an optimum variant. Almost all the population is in touch with […]

External link to How Do You Solve the Discount Conundrum in B2B Sales?

How Do You Solve the Discount Conundrum in B2B Sales?

Research has shown that nearly 11 months of a year-long contract to pay off the associated acquisition costs. In this light, can B2B companies really afford to offer discounts, even if they think that move might help them close more deals? Related:  In reality, discounts sacrifice long-term value for the sake of a perceived quick-fix. And some estimates have indicated that SaaS firms that sell at […]

External link to B2B and B2C

B2B and B2C

In these harsh economic period, dealing with the ethical, legal, and regulatory concerns associated with B2B and B2C websites and the free flow of information is a main issue for both kinds of e-businesses. For both of these websites, there are security issues, site policies, applicable law, disclaimers of warranties and limitations, and conditions of use. In any type of business, whether it is traditional […]

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