External link to Bridging Brands and Borders

Bridging Brands and Borders

Bridging brands and borders: Trends and tactics to connect global brands with Asian consumers This article briefly states the idea of brand internationalization. Whether brands should localize themselves based on the tastes of the market or they should keep their identity intact. The author, Craig Briggs states that certain risk is involved when a global company tries and changes too much as per the local […]

External link to Borders Group, Inc.

Borders Group, Inc.

The strategic plan documents the history of the company in some detail, elaborating the recent troubles in its working and profitability. Whilst trouble has been taken to outline the poor performance of the company, the analysis of its working suffers from a lack of financial analysis, which appears to be cursory. With most strategic objectives, especially those concerned with turnaround, ultimately working towards achieving measurable […]

External link to Managing Across Borders and Cultures

Managing Across Borders and Cultures

Critically evaluate the relevance of cross cultural management issues within international business and discuss why companies fail to underline the need for cross cultural understanding. Introduction In today’s world, culture is hard to ignore. It affects the way people dress, what they eat, what religion they follow and also the places they go. Culture is essentially a set of shared beliefs, social norms, organizational roles […]

External link to Nature of Borders In Eastern Europe

Nature of Borders In Eastern Europe

Introduction Borders are used to separate territories, yet whilst the European Union (EU) aims to establish a fully integrated system it is clear that borders exist within it. Accordingly, there appears to be no such thing as a “borderless” world which is largely due to the fact that borders have a number of different meanings and functions. Borders are generally used to define geographic boundaries, […]

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