External link to Marketing Brand Strategy

Marketing Brand Strategy

Decide if you would like to brand your product or service. Then identify three products or services in your industry that have a logo or slogan. After which, either develop a logo or slogan that will identify your product or service or explain why branding is not the best marketing plan. Then write a marketing memo to the advertising division of your company rationalizing your […]

External link to Brand Onions The Crying Game: Article analysis

Brand Onions The Crying Game: Article analysis

The crying game, Martin Well. Article Analysis The article from Martin Well Is calling Into question the use of models for brand- perception management. Brand-marketing models may create barriers in the development of brands. By following strict rules, the way for creativity is not accessible. To better understand the article we will mentioned the main statement from the author, to then better analyze it. Processes […]

External link to Mercedes Benz Brand Evolution and History

Mercedes Benz Brand Evolution and History

Mercedes-Benz is a multinational division of the German manufacturer Daimler AG, and the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Wurttemberg, Germany Mercedes-Benz has been making buses since 1895 in Mannheim in Germany. Since 1995, the brand of Mercedes-Benz buses and coaches is under the umbrella of EvoBus GmbH, belonging 100% to the Daimler AG. The German […]

External link to Unbranded to Branded

Unbranded to Branded

Eyewear market in India remains buoyant despite recession Despite the economic crisis, the eyewear market in India as a whole displayed healthy growth in volume sales in 2009, while growth in its value sales slowed marginally relative to 2008. The demand for premium lenses, frames and sunglasses slowed more than that of the low-price and economy segments, so there was an overall slow-down of growth […]

External link to Brand Development

Brand Development

Question: Analyze ESPN according to the brand development strategies from the text. What have they done in the past? What would you recommend to ESPN for future brand development? Discussion: Brand development in the past has consisted of creating new and exciting ways to bring the latest sporting events. A company has four choices when it comes to developing brands. It can introduce line extensions, […]

External link to Dove – Brand Value

Dove – Brand Value

Question 1 Prior to the launch of “The Campaign for Real Beauty,” Dove focused mostly on the brand’s functional benefits in its advertising. Dove products were packaged simply, and the name “dove” implied purity, freshness and cleanliness. It was also very feminine. To customers, Dove was viewed not as soap, but as a moisturizer because of the brand’s constant emphasis on the one-quarter moisturizing cream […]

External link to Brand Positioning of Asiatravel

Brand Positioning of Asiatravel

Brand Positioning One of the aspects of brand equity is brand positioning. AsiaTravel has not distinguished itself from other competitor in terms of products and services. The company does not have clear view of which market segmentation they want to enter and has not built a good brand image. In order to create good brand position in the market, AsiaTravel should look into market segmentation, […]

External link to Customer Perception Towards Branded Carbonated Drinks

Customer Perception Towards Branded Carbonated Drinks

STUDY OF CUSTOMER BEHAVIOR AND ATTITUDE TOWARDS BRANDED CARBONATED DRINKS Submitted by : Hari Baboo CHAPTER 1: INTRODUCTION Beverage Industry in India: A Brief Insight In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers. FIGURE […]

External link to Celebrity Endorsement on Brand Equity on Sports Accessories

Celebrity Endorsement on Brand Equity on Sports Accessories

Brand equity is one of the greatest widespread concepts in marketing currently. It is the additional esteem that a brand conveys to a product or service past the useful advantages provided. Advertising is an effective and powerful marketing tool adopted by marketers to create and promote awareness for their products or brands. Among the many forms of advertising celebrity advertisement is more popular and attractive. […]

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