External link to The Buyer is Boss

The Buyer is Boss

Millie and Liza have been friends for the longest time. Some months ago they decided to share an apartment, and that is how they found the two-bedroom unit they are currently renting. Asked what their first major buy was after the move, they chorused that they just both got laptops. Both of them had desktops, Millie even has a superior type which helps in her […]

External link to Impact of Advertising on Consumer & Buyer Behaviour

Impact of Advertising on Consumer & Buyer Behaviour

Introduction Advertising used properly is a major tool in the hands of marketing managers which helps enable them to sell products, services and ideas. The idea is to sell products to the consumers. This has been proved by the fact that companies are investing a lot of time and resources into developing ad campaigns for their products Advertising has gone through many phases. The first […]

External link to Why Real-Life Results Don’t Meet Buyer Persona Expectations

Why Real-Life Results Don’t Meet Buyer Persona Expectations

As content marketing gains steam as a strategy in the marketing world, more businesses are taking a stab at building buyer personas. According to Customer Think’s survey, 57 percent of respondents did their first-ever buyer persona development initiative within the last two years. But that wasn’t the survey’s most interesting finding. Despite efforts to really get to know their buyers, only of survey respondents thought […]

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