External link to Pepsi vs Coke Brand Positioning

Pepsi vs Coke Brand Positioning

Week 5: Branding and Positioning Reading: * Articles – Please be sure to read all articles and view all videos listed. They are short but insightful. 1. Interbrand Names 100 Best Global Brands http://www. marketingpilgrim. com/2010/09/interbrand-names-100-best-global-brands. html 2. What P&G Taught Me About Brands http://maxbrandequity. com/Documents/What%20PG%20taught%20me%20about%20Brands. pdf 3. The Power of Brand Equity http://www. thinkingleaders. om/archives/964 Questions: Write what you believe are the current global […]

External link to Diet Coke Brand

Diet Coke Brand

An increase in awareness on health has led to the development of a health drinks segment that most organisations in the soft drink and food sectors are trying to harness. The potential presented by the health drinks sector is unlimited considering the effect that fashion and educational attainment have on it. Moreover, an increase in awareness on the effects of sugar and the number of […]

External link to Cola Wars Continue: Coke and Pepsi in 2006

Cola Wars Continue: Coke and Pepsi in 2006

Spenser Garrison Strategic Management 3/17/10 Case 1: Cola Wars Continue: Coke and Pepsi in 2006 The soft drink industry is very competitive for all companies involved. Recently the competition between established firms has only increased with the market nearing its saturation point. All companies in the industry, especially those thinking about entering, have to think about Porter’s 5-Forces model and the pressures it outlines; rivalry […]

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