External link to CRM Officer

CRM Officer

Nowadays, many companies are trying to change a way of their Relationship Marketing (RM) and create new methods different from competitors since customers’ needs and wants is continually changing. One of the active RM tools is a customer loyalty programme which can strengthen relationship with customers. The aim of Customer Relationship Marketing (CRM) is to build strategies that refine and increase the value of relationships, […]

External link to Crm System Cost

Crm System Cost

How much does a CRM system cost? As Customer Relationship Management systems move from being “nice to haves” to essential tools in keeping businesses competitive, their implementation is growing at a rate to match. And of course, price and cost play a vital role. However, the price of a CRM system is more than just the cost of the software and IT. So how do you find […]

External link to CRM tools

CRM tools

The most important part is the 6 step plan -the author made at the end of the book- to increase profit. Everything came in the book were rapped up into this plan. Steps mentioned by the author are: “(1) start tracking, (2) analyze ratios, (3) look at the process, (4) talk to customers, (5) start communication, and (6) look at contact management software” (p. 39-41). […]

External link to Disadvantages of Implementing IT Projects (ERP, CRM and KM)

Disadvantages of Implementing IT Projects (ERP, CRM and KM)

In recent years, there has been an increase in the use of technology in conducting corporate functions such as human resources, knowledge management and customer management. Identify any 3 of such systems (KM, CRM e.t.c) and critically analyze the DISADVANTAGES of each of these systems against traditional archaic methods. Abstract The use of IT to perform corporate functions such asEnterpriseresource planning (ERP) systems has emerged […]

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