External link to China Dairy Industry Analysis & Forecast

China Dairy Industry Analysis & Forecast

Chinese government has issued a series of policies to regulate and guide the production, import and export, and selling of dairy products since 2013. Liquid milk product is one of the well-developed areas among various segments of dairy products in China. It has high output and sales volume as well as large market size. In 2013 the output volume of liquid milk in China was […]

External link to Marketing and Advertising- the dairy industry

Marketing and Advertising- the dairy industry

In 1993 and late 1995, the Australian Dairy Corporation (ADS) in conjunctions with Queensland Dairy Authority (QUA) and various state organizations developed and used the Bachelors and Spinster Ball advertising campaigns to promote their milk. The B&S campaign is functioned as reposition whole milk as a cheeky, naughty kind of beverage with sex appeal, with a make 20-29 years target skew. By using the characters […]

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