External link to Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages

Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages

Case Study: Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages ————————————————- [email protected] com 1. What are the strategically relevant components of the global and U. S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. Demographics: The total sale for beverages in 2009 in the US was about 458. […]

External link to The Dark Side of Energy Drinks

The Dark Side of Energy Drinks

The dark side of energy drinks General purpose: to persuade Organizational outline method or pattern: problem/solution INTRODUCTION Attention getter: Ever since Red Bull came on to the market in 1997, there’s been an explosion in caffeinated energy drinks. Some are marketed as food and others as dietary supplements. But there’s little guidance for the consumer on how much caffeine is in them. Specific purpose: The […]

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