External link to New product for the existing market

New product for the existing market

Most products have a limited lifep. New products must, therefore, be developed keeping cost in mind. Innovation and change are good but managing costs and ensuring payback are equally important. A product development strategy may be appropriate if he firm’s strength’s are related to its specific customers rather than to the specific product itself. Similar to the case of new market development new product development carries […]

External link to New products and services

New products and services

The loyalty program which Hilton Hotels Corporation offers is one of the most important tools of the company’s relationship marketing. One of the most valuable characteristic features of Hilton’s loyalty program is its uniqueness. Every customer is regarded as an individual and not as a part of some consumer segment; therefore he gets individual treatment when it comes to rewards for loyalty. For many customers, […]

External link to Describe The New Product Trends That Are Widely Attributed To The Iphone.

Describe The New Product Trends That Are Widely Attributed To The Iphone.

When iPhone was introduced in 2007 it created waves in the mobile industry. It was the first smart phone which exceptional design and amazing features. Many features became industry standard which can now be found in the new generation of phones manufactured by HTC, Nokia, BlackBerry etc. Some of the product trends started by Apple are multi-touch screen, sleek design, full operating system and a […]

External link to How to Use LinkedIn to License Your Concepts for New Products

How to Use LinkedIn to License Your Concepts for New Products

For more than 16 years now, I’ve been teaching people how to license their ideas for new products. I was attracted to the licensing model because it enabled me to focus on what I liked — being creative, working with my hands — on my own time. If a product I conceived of became successful, I’d earn royalties, which are a form of passive income. […]

External link to New Product Innovation

New Product Innovation

New Product Innovation in SMEs In the modernized and technologically advanced world the companies are required to develop the products with innovative features and superior qualities that can not only meet the demands of the consumers but also bring competitive advantages of the company hence the companies also strives to present such product in front of the people that can help them in surviving in […]

External link to Market Positioning of New Product

Market Positioning of New Product

What is Marketing : The word Marketing in narrow sense is used as the sum up of selling process. Now a days marketing is considered as managing profitable customer relationships. Hence, we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1. 1 presents a […]

External link to New Product Development

New Product Development

Indeed, the corporate image of Microsoft is so different from Apple who is known for infinitive innovation. Microsoft cannot change customers’ perception on what they recognize when they see the name of the firm. Therefore, Zune’s marketing mix was of no relevance in this case and unable to combat this negative externality. Microsoft invested heavily on above-the-line promotion including TV spots, outdoor advertisements and printing materials. […]

External link to New product development

New product development

Cost/Benefit analysis cost Is high and benefit is very low (extremely). Case studies Must have 3 characteristics: significant business issue or issues, sufficient info on which to base conclusions, and no stated conclusions. Many cases also have: Information noise, unstated Information, a nonlinear structure. Therefore… To successfully read a case, construct conclusions, filter out irrelevant info, furnish missing info from inferences/assumptions, and associate evidence. You […]

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