External link to Mission Of Southwest Airlines

Mission Of Southwest Airlines

Case 3, Southwest Airlines             Mission can be thought of as a task to be pursued, or as a set of objectives.  Vision is an image of the future, or a set of goals.  The mission of Southwest Airlines is to provide better value in over-priced and under-served markets.  Southwest’s vision is to increase service to those markets without increasing the cost of service.  This […]

External link to Leadership of Southwest Airlines

Leadership of Southwest Airlines

Development of the Human Factor According to (Carter,1996), Human Resource Development falls in the category of activities that develop different personnel within an organization for example career wise, for training purposes and in the general development of the organization. This is slightly different from Human Resource Management which being a key management activity allows those in leadership positions to decide the staffing requirements, recruitment and […]

External link to Case analysis for Southwest Airlines

Case analysis for Southwest Airlines

1.       The management of the Southwest Airlines has to make decision in its strategy of pricing and service provision after the sudden decision of “Shuttle by United” to leave the Oakland-Ontario market. 2.       First of all the company needs to understand the background of the decision “Shuttle by United” made. a.       Southwest Airlines could decide to leave the price as it was ($69). This would […]

External link to Strategic Evaluation of South West Airlines

Strategic Evaluation of South West Airlines

Introduction Southwest Airlines has been a strong growth company over the last 4 decades. Using its low-cost, no-frill, customer friendly, point-to-point operational strategy, Southwest has been able to sustain considerable growth over the years and reported straight profits since its incumbent. Southwest Airlines now has a market capitalization of $9.1 billion and is positioned as one of the strongest airlines in the struggling airlines industry. […]

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