EBS 416-O Strategic Planning

In this project, you will research and analyze examples of the Mission, Vision, and Values statements that businesses use to set the direction for their organizations. We refer to these as direction-setting documents. 
After completing this assignment, you will be able to:

Analyze company Mission, Vision, and Value statements. 
Develop critical direction-setting documents, which is the first step of the strategic planning process.


Review the concepts of organizational vision, mission, and values addressed in preparation assignment 1.3.
Be sure to complete preparation assignments 1.1, 1.2, and 1.3.

Materials Needed

Computer with an internet connection
MS Word software

1. Select the Vision and Mission of 2 different businesses (a total of 4 direction-setting statements).
   a. Use the web article: Difference Between Vision and Mission Statements: 25 Examples

2. Select the Values for 2 different companies. 
   b. Use the blog: 190 Brilliant Examples of Company Values
3. Use the attached worksheet below to:
   a. State the vision and mission of two companies you selected in Step 1 above. 
   b. Analyze their vision and mission statements using the questions provided.
   c. State the guiding values of two companies you selected in Step 2 above.
   d. Analyze their Value statements using the provided questions.

1.4DemonstrateAssignmentDirectionSettingAnalysisWorksheet.pdf69 KB

Submit your completed worksheet to the Completion field below:

Name your file using this naming convention: LastName_FirstInitial_Project1Prep (for example, SOTO_A_Project1Prep.doc).

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