Kodak established itself as a brand leader in photographic equipment in the 1930’s. Due to poor product line expansion and a refusal to update its management techniques, Kodak found that Fuji was taking over the photographic industry by 1980. In response, they hired Colby Chandler to take over and revitalize Kodak’s corporate structure in 1983. He took over a company that had once been the only choice for photographic equipment, but now was no longer able to compete due to the significant foothold of the Japanese in the industry. By dividing the company into separate divisions and updating its management techniques, Chandler was able to regain a significant place in the photographic industry.
Kodak had begun as a simple, one-division company. Chandler split it up into four divisions: imaging, information systems, health products, and chemicals. In order to ensure Kodak’s place in the imaging world, he bought up photo-finishing companies so that Kodak could supply the chemicals and the paper to be used to create photographs. The different departments were able to compete separately for different purposes.
Chandler recognized that Kodak’s management was a problem. He discovered that the current managers used outdated techniques, and that the different departments did not communicate effectively with one another. In 1990, Chandler decided that a corporate restructuring was in order. He downsized management, then eliminated Kodak’s lifetime seniority policy in order to get rid of ineffective employees and bring in new blood. He encouraged a division of labor that would allow for new, innovative ideas that wouldn’t take too long to be approved. In the end, he took a risk-taking approach to businesses that put Kodak once again on top of the photographic industry.
History of Kodak. Retrieved January 18, 2007, from Kodak Web site: http://www.kodak.com/US/en/corp/kodakHistory/1930_1959.shtml
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more