Wall-Mart s the largest retail chain in the world, and the second biggest supermarket chain in the I-J. The retail industry is heavily customer focused and as such Sad Wall-Mart should closely consider the needs of its customers. This is shown by the fall in market share in 2005 when competitors will have offered customers a better reason to shop with them rather than Sad. Low Power / High Interest Competitors while unable to exert much power over Wall-Mart have a high degree of interest in them.
The case study indicates that Sad concentrates on building market share on the back of low prices, any competitor in the low price segment of the arrest would have a high degree of interest in Sad. The rise in sales growth in non- food lines of 25% also shows that other retailers, not Just supermarkets should also be interested in Sad Wall-Mart. Competitors could use their buying power to influence Sodas suppliers but there is little evidence of this in the case study.
Competitors should also be interested in Wall-Mart due to history of buy-outs and joint ventures as well as the claim of Sad being the most affordable supermarket in the I-J. The items Sad Wall-Mart sells can be sourced from many different suppliers, which Soot Analysis of the External Environment of Sad Wall-Mart By partiers influence position. The case study shows that Sad is able to leverage the huge buying power of Wall-Mart to source items as prices not matched in the I-J market.
This is also shown in the fact that Wall-Marts trade with China outstrips that of the I-J. Low Power / Low Interest Communities are not immune to the Sad Wall-Mart effect. The case study highlights that while welcomed by some, they heavily affect others in a community. This has lead to smaller competitors being driven out of business causing some communities o have to travel greater distances to shop.
Conclusion The case study shows that while there are many external stakeholders customers have the highest power and interest out of the external stakeholders. Sad Wall-Mart must pay particular interest in this group if they are to continue to maintain or grow their market share within the I-J. Word count: 547 References Open University (2009) Analyzing Business Cases: Resource Book 1 , The Open University, Milton Keynes Capon, Claire (2000) Understanding Organizational Context, Financial Times/ Prentice Hall.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more